First, let me state right off that this post has nothing whatsoever to do with the construction of the new University Hospital in New Orleans. A picayune was a Spanish coin worth half a real and the word has come to mean in English a matter that is trivial, minute or otherwise not worth worrying about. And what, you may ask, is the picayune matter I have been contemplating today? My online earnings.
My friend Peter today has a blog post that compares online marketers to farmers and contemplates the necessity of a “go big or go home” strategy. It seems to me that with most if not all of the people I’ve spoken with and discussed online marketing with over the past 5 years or so, there is most always a great deal of talk about various statistics and ephemera (‘my Klout is up to 60 now!’ ; ‘did you see my page rank is up to 5′) and little if any talk ever about how many widgets have been sold or how much revenue produced. While it is certainly true that mastering various aspects of web publishing and online marketing can help with the sales of widgets, it seems to me that far too often online marketers get very focused on various statistics that don’t really mean much of anything, and which can fairly easily be….well….faked, and which have nothing to do with actually producing revenue.
I have just about decided, that the next edition of Walking Down The Avenue is going to come out on July 1st, which will be the one year anniversary of the original publication. At that time I am also going to release a second book about using Empire Avenue missions to create social activity. I am not yet sure about the pricing, though I believe I am going to make the introductory book a bit cheaper than the missions guide. The price will also vary depending upon where the book is purchased from. The lowest prices will probably be available on iWriteReadRate.com, the highest prices in Amazon’s Kindle store and Smashwords somewhere in between. Part of me is kind of meh about all the work I will need to do in the next two months to get both of these books ready for publication. And yet, like Pollyanna, I am looking forward to the releases and feel certain that I will actually make some money this time :)