Sometimes, it seems to me, the overwhelming stench of truly copious fecal matter sends me into a swoon as I walk down Empire Avenue. The first two sentences of the man’s biography indicated he is a “professional blogger”. And he does not have a single blog connected to his account. What’s wrong with this picture?
I’m well aware of the rock star aura that some bloggers work so hard to project. Indeed, when I first started as a blogger I actually thought that my blog would make me a comfortable living. (In the dot com heyday, lots of companies with clever names, interesting ideas and cool logos raised tons of cash without ever attending to such pesky details as a business plan or figuring out how to make any money; in retrospect it was clearly naive to think that becoming a good blogger would make me rich, though I was hardly alone in my euphoric day dreaming.)
Anyone who has ever struggled to figure out the right keywords to draw search engine traffic to their posts, experimented with contextual advertising or plastered a blog with Adsense or indeed anyone who has ever struggled (as I sometimes still do) to write a good post and get it published by a deadline very well knows that creating a successful blog is neither an easy thing to do nor a quick way to make money. Yet the aura of blogger as rock star persists and continues to draw new suckers to the field every day. As I remarked to Hajra the other day, I don’t want to be a blogging tips blogger, not because I don’t know more than enough about blogging to pull it off, but because I can’t imagine anything more dull than talking about blogging stuff all the time to a continuously rotating band of newbies with stars in their eyes. If you are a writer, a photographer or an artist blogging can certainly be a platform for you to show your stuff and build an audience. But if anyone tells you that it’s easy or a quick way to earn money, they’re lying to you through their teeth.