That the lower case ’n’ and the lower case ‘h’ can look almost the same, to a not quite awake proof-reader’s not fully open eyes can be a curse or a blessing. The thing is, it was intended as a joke. The fact that I mis-spelled Holly Jahangiri‘s name in the tweet I got 20 folks on an Empire Avenue mission to tweet, in the opinion of some just made it funnier. I set out to see how many of the Empire Avenue folks who took my 1,000 eaves would send out this tweet for me:
Those who know Holly may recognize that Prunebutt is a character on her blog, sort of in the way I am trying to make Mr. Everything (and still to come Ms. Efficiency) characters on this blog. Folks like my friend Liz (get that Hello World post down so I can link to your blog, Liz!) who know what they are doing on Twitter quickly realized that with her name mis-spelled @HollyJanangiri is not a real Twitter handle. For some folks, like my buddy Hank, the fact of the typo (which I publicly admitted as soon as Liz pointed it out to me) made the joke even funnier.
As with most everything I do, there really is a lesson here for folks who are trying to promote their B (blog, business, bullshit, buns, whatever). And the lesson is of course, humor sells. I set up this mission so that in order to fulfill it folks had to actually copy and paste what I wrote; the click through went to My twitter profile where some of the folks who clicked it followed me. I gave away 1,000 eaves to 26 users and fully 19 of them posted that exact tweet. A twentieth user modified the tweet to use Holly’s actual name and handle. And one of the first 19 posted a follow up tweet with the name and handle corrected. Given that it required more action that just clicking, that I got a completion rate of almost 77% seems fantastic to me. That folks will probably Still be laughing over this little episode after this post is published is a bonus.
So if you are trying to promote something (such as yourself) in the world of social media, try to always remember you could do a lot worse than going for a laugh.